Affinity Group Southwest is a foodservice sales and marketing agency that provides growth solutions and unparalleled service to manufacturer client partners, within Texas, Oklahoma and New Mexico. Our mission is to provide strategic business sales and marketing solutions with our clients to foodservice operators, along with the support of distributors. We leverage cutting edge technology with an effective CRM model, a successful targeted sales approach focused from analytics and insights, and enterprise management centered on solution based selling.

As the strongest sales agency leader in the southwest, our strength is enhanced by being an ESOP company with a solid reinvestment and perpetuity plan. Our management team is comprised of experienced food service professionals dedicated to the unique aspects of regional and local markets. Tenure and local ownership involvement ensure successful execution of our go-to-market process. Our associates utilize their knowledge, experience, industry insights and analytics to bring value to our local operators and return to our manufacturer clients.

Affinity Group Southwest’s segment specialists provide strategic solutions for operators in all foodservice segments. Strong relationships and exceptional segment knowledge and experience drive growth for all channels.

  • Multi-Unit Regional Chains
  • K-12
  • Healthcare
  • Colleges & Universities
  • Military
  • Casinos
  • Business and Industry
  • Lodging


Formed in 2014, the Affinity Group is a North American food sales & marketing agency committed to providing superior service and outstanding execution through sales analytics and comprehensive planning to drive results. Operating in a collaborative environment, the Affinity Group shares our strengths, expertise, and resources to benefit our clients, customers, and our organization. We are focused on the foodservice and retail fresh food channels, helping our customers and clients succeed with highly engaged leaders and tenured top sales and culinary talent in North America.

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